Elaborar un estudio de mercado que permita la comercialización del producto natural maca encapsulada en la ciudad de Cali
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Montoya Peña, Ana Cecilia | 2010-06-24
The work gives a detailed analysis of the results of the investigations
over the course of these four semesters, the idea is to propose a model of
business viable and sustainable in time, considering as a product the Maca
encapsulated.
The purpose of the study was to develop the feasibility to commercialize the
natural product High quality encapsulated Maca in the city of Cali,
detailing all the alternatives to enter the target market, encouraging the
consumption of this product and promoting a healthy culture. As objectives
specific, the identification of the economic, social,
political and cultural factors that affect the behavior of
of a new company, to carry out training techniques that compete in the
market for quality and price.
It is also important to observe the weighted values of companies
that make up the local market, finding in its considerable results
numerical differences that make it possible to analyze and deduce the positions
each of the commercialization companies of this product, the
which are the competition for the project Comercializadora Vida
Plena Ltda.
LEER