Estudio de factibilidad para crear una empresa en la ciudad de Pereira, para producir y comercializar un producto elaborado a base de plátano
Castaño Iral, Andrea | 2013-02-17
The present project shows the different studies that must be carried out to produce and to commercialize Arepas of Banana precocidas with cheese; being in the market research where the principal characteristics are recorded to bearing in mind in order that the product could be commercialized; as well as an analysis detailed on the information gathered across surveys to determine the preferences of the
consumers, giving response to the variables of market (Price, Product, Promotion, Plaza).
By means of the technical study there decides the availability of raw, cardinal material, as well as the location of the business in order to give beginning to the company. Of equal form the necessary process is announced to produce the Arepas of Banana expiring with the procedure needed in the relating thing with the food manipulation.
In the related thing to the administrative and legal study it appears since it is the structure organizational of the company Areplátano S.A.S., as the diverse functions of each one of the collaborators, who work bearing the basic elements in mind for a good performance (Service - Quality - Profitability). The study indicates how the company is shaped (his mission, vision, aims, values) in addition it does emphasis
in the legal aspect for the constitution and functioning of the company. It is necessary to highlight the environmental modal to bearing in mind to invest, hereby the negative impact is minimized opposite to the environment; likewise it mentions the policies and programs to do a rational use of the resources in the company.
Finally there is approached the financial study and the financial evaluation of the investment, where in the first one there are specified the initial investments that must be done, the operational costs are quantified projected to five years and there are elaborated the basic pro forma conditions. In the second one the investment is evaluated by the mathematical methods existing financiers, which determines the
opportunity of existing business and the good conditions on which it would produce the new company, especially for the partners or investors.