Proyecto de inversión para la creación de un Spa enfocado al turismo de bienestar en la ciudad de Armenia
Zambrano Santamaria, Luisa Fernanda | 2013-03-15
With the current work we pretend to elaborate and implement a health project in
order to encourage, to integrate and to increase productivity, improving the
competitiveness and sustainability of the economy in the Department of Quindío.
The objectivesare to develop a spamarket study, to establish a technical study, to
assessa legal and organizational study to develop an environmental study and to
design an economic and financial study.
The project is based on two fundamental theories of administration;the classical
theory of administration and the competitiveness theory. Utilize methods of
descriptive investigation and observations. With surveying people it will allow a
perception of this investigation. Methods and techniques of descriptive research
and observation were usedthrough the use of surveys that allow a perception of
the object of research.The method of inductive analysis allowed to draw a general
conclusion of the objectives analyzing each situation specifically.
In conclusion we were able to identify specifically the segment of market which is
aimed at children and adults between 5 and 69 yearsold. The technical study
concluded that the best sector to locate the spa is los Fundadores. The legal and
organizational study was helpful to specify all the structural part of the company,
the type of society and the contribution of each of the members, as well as the
legal documents for their Constitution;finally the economic and financial study
allows to see that the project requires an initial investment of 88.964.839 to put up.