Estudio de factibilidad para la creación de una empresa de producción y comercialización de tortas a base de hortalizas ubicada en la ciudad de Calarcá.
Gutiérrez Salazar, Saú | 2014-06-20
This document shows a descriptive research that seeks to determine the feasibility of the project through the studies of market, technical, organizational, Legal, environmental and financial studies.
Is observed around the world a growing trend toward the consumption of natural products, balanced diet and awareness on the preservation of the environment, motivating the search for an alternative related to current needs, which is of great impact and contribute in the improvement of the quality of life of the society in general.
In the analysis of the market study it was determined the current demand for the product and the acceptance of the same Department is growing; also, the main competitors, distribution channels and of the mechanisms advertising.
The process of production of cakes based on vegetables is exposed in the technical study, as well as production capacity, installation of plant and distribution proposal.
The organizational study allows to establish internal processes of the company Maklau "s, are established legal aspects of its Constitution, recruitment and more relevant environmental aspects and alignment with the requirements of the municipal development plan.
Finally, as result of the financial study concluded non-viability of the project, however, by the high impact presenting to the community, can make viable is through the implementation of two awareness-raising alternatives previously established and explained