Plan estratégico de marketing para posicionar el producto nutrimoringa de la empresa Campos Import & Export, en el departamento del Quindío.
Chalarca Vélez, Lina María | 2015-12-03
This projects goals are to carry out implementation, getting to know the product and of a plan strategic marketing to position the product Nutrimoringa company, Campos Import & Export, as such different analysis to be tested so they can identify of strengths, weaknesses, opportunities and threats with respect to all the different variations of the environment and the operational capacity of the company. With market research the perception of cuyabros (Colombians born in Armenia) concerning the consumption of natural products, such characteristics investigated, made it possible to design strategies raid to the product, also served to diversify distribution channels was detected and determined that maximize profit, it was due established the model
suggested business should consist of a series of intermediaries including corporations and / or individuals that facilitate the movement of the processed product to come to the buyer or customer, in this way is no longer dependent on direct sales and indirect channel becomes short.
Subsequently strategies that allowed the development of mechanisms of action, among which were divided into 4 which are fundamentals of marketing and finally the conclusions of the strategic plan implemented were determined were established.