Diseño del direccionamiento estratégico en entorno de crisis para la empresa Sinapsys Wifi Telecomunicaciones S.A.S ubicada en el municipio de Génova, Quindío
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Toro Quintero, Elizabeth | 2020-09-24
This work proposes the design of the strategic direction for the competitiveness improvement of the company Sinapsys Wifi Telecomunicaciones S.A.S, dedicated to provide internet services through fiber optics in the municipality of Génova, Quindío. The present study applied the Case Study and Focus Groups methodology, using the Pestel analysis and the CANVAS model as tools, which allowed the collection of inputs to co-build a comprehensive business model. The work was framed in a descriptive research with a qualitative approach, confronting the theoretical education received throughout the Master of Administration studies, with the practice from the understanding of the reality and properties of the case. The strategic direction consists of three stages: Analysis, choice of strategy and road map; The present work only develops the first two stages and presents a route map as a proposal. As a result, the company was presented with the design of the strategic direction and a road map that, in conclusion, will allow the company's managers to have a navigation tool in the midst of the uncertainty and challenges of entrepreneurship with in order to achieve its growth and sustainability over time,
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